"WHITE" > everything else.

Post-colonialism: An era or attitude relating to the period after the settlement of one country by another, or very broadly, after the 1960s, when many colonized countries gained their independence. (http://en.wiktionary.org/wiki/postcolonialism)

When we take some time to stop and observe the world; people, culture, literature, beliefs, forms of entertainment and studies, we can conclude that a lot of it is influenced by the Europeans. Above is a quick definition of what post-colonialism is, but I believe that post-colonialism is a more intricate ideology, that is discussed and examined by people. Post-colonialism refers to the ways in which the race, culture, ethnicity and human identity of a precedent colonized country are represented in our modern day to day lives, after becoming independent. It also refers to all the things produced through culture influenced by imperialism; European countries were competing against each other to gain the largest control of the world’s land. The natives of the colonized countries referred to groups such as The Oriental or the Westerners were distinguished as different in several ways mostly negative, from the pure European. Thus making them feel inferior to Caucasians, and in more desire to be like them.

In an article online from women’s E-news (http://www.womensenews.org/story/cultural-trendspopular-culture/090212/ads-pressure-hong-kong-women-whiten), there is a strong example of the desire from oriental culture to be more European. In this article it talks about how in Hong Kong ads are put up in places that are seen by millions of people everywhere; ones that show Asian women with very fair skin and light blonde hair. To the public, seeing these ads for lingerie items, skin bleaching, beauty products with these type of “influenced” models, they are mindset to accept that this is what the “perfect” woman is supposed to look like.

I believe that everyone of any descent, any skin and hair color, shape and size is beautiful in their own way. Along with people, beliefs, music, movies, pop culture and literature are also unique and wonderful. This is how it should be; our world needs diversity and the appreciation of every country’s difference in culture. Unfortunately, it’s not a reality for a lot of  people who still take actions to be more “white” which is equivalent to, for them, “beautiful”.